Nobody ever thought that the blogs can transform in to full-fledged money making site than from a personal diary for about a decade back. During these years, the strategies for blog monetization had undergone several changes. Now bloggers can choose from tons of monetization options. ‘Direct Advertisements’ is one of the options but a big number of bloggers are not using this option for many reasons. Here in this blog, I will explain you the dynamics of direct advertising and the ways to get the deals of direct advertisement. Direct advertising is an excellent option for any blogger, if you would like to get a decent traffic and to monetize it.
Direct Advertising – Advantages
No need of a middle man – Most of the bloggers who has monetized their blogs are familiar with PPC ads by famous 3rd party advertising networks. These advertising networks act as a middleman between the publisher and advertiser. These networks take a good share of revenue. Direct advertising will remove the middleman as you are getting direct ads from the advertisers and as a publisher you will get the full incentive for the service.
More option on the type of ads – You have only limited choices with some predefined standard ad formats in 3rd party advertisements. But through direct advertising, you can offer any kind of ad format for the advertisers. A wide range of ad formats with flexible ad placements can be offered through direct advertising. Some of the famous ad types used by the bloggers are as follows:
Text Links
Newsletter Ads
RSS Ads
Blogsvertise
Banners (Animated/Static)
Audio/Video Ads
Sponsored reviews
As you have the complete control over your ads, the advertisers can choose from a variety of ads that suits their business.
Payment options are flexible – Payments can be accepted in several ways through direct advertisings. The best methods preferred by the bloggers to receive payments from the advertisers. You can be flexible and can provide the payment method opted by the advertiser without losing the deal.
Flexible Pricing – While quoting the price of different kinds of ads, you can go for extreme flexibility to get each deal as you have the complete control on the ads.
Long-term relationships – Most of the bloggers maintain a long term relationship with advertisers, if the bloggers are satisfied with the service. Consistent stream of income from such advertisers are possible and also there is a chance of getting more advertising deals through referrals from these advertisers.
Credibility – Credibility of a blog can be increased by receiving consistent deals of direct advertisement.
Direct Advertising – Disadvantages
Difficulty to get advertisers – It is very difficult to find advertisers for your blog or it will take a certain time to finalize a deal. It will become easier once you get the deals but you have to try hard to settle on new deals.
Time Consuming – A lot of time is needed to negotiate the deals with the advertisers, keep the track of payments and ad inventory and to keep the deadline. Things will become more difficult, if you are updating your multiple blogs daily because you have to spend lot of time to maintain your ad inventory and to find new deals for advertising.
Disputes – If any of the advertisers is not satisfied with the results, then they may cancel the agreement and may ask for a refund. This will lead to negative feedback to other advertisers also.
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