You have to prepare well before approaching the advertisers in order to increase the chances of getting the deal of first direct advertising.

Create an advertising page

Create an advertising page that concentrates on necessary information required to convince the potential advertisers. Advertising page shows the reasons to choose your blog for advertising. Some of the major ingredients of an advertising page are as follows:

About your blog

About section provides a brief introduction on your blog such as the niche of the blog, targeted audience, purpose of the blog and what the blog is all about.

Traffic statistics – Data related to the blog traffic is most important in an advertising page to convince the potential advertisers. Some of the major blog statistics commonly used in the advertising page by the bloggers are as follows:
Unique visits (daily/per month)
Alexa/Compete and Similar Services Ranks
Number of Feed Subscribers
Page Views (daily/per month)
Demographic Data (very important)

Alexa rankings and other rankings are not considered by some of advertisers but some considers it strongly. So it is important to include these ranking in the traffic statistics. To increase the chances of getting deals of advertising, it is better to provide concentrated demographic data.

Ad slots available

Here in this section, the blog showcases the ad inventory available. In this section you can find ad format, ad type, ad placement and number of ad slots available for a particular location. You have to provide with snapshots of ads placed in a location to give a clearer picture.
Now the major part is the pricing of ads. I will suggest keeping the cards closed in the case of quoting the price. It is always better to be contacted by the advertiser with details and then you quote the price according to the situation. When an advertiser contacts you initially, you can ask for the website address of the advertiser. By knowing the address of their website, you will get an idea on their purchasing power and budget. By visiting their website, you can understand the situation and can create a flexible plan for pricing. If you display your price quotes publicly, then the low budget websites may not approach you and big websites will grab the opportunity for a lesser rate.

Testimonials

To promote the products, great marketers use the feedback of their customers. You can apply the same rule here also. You can display some of the testimonials of your satisfied advertisers on your advertising page which will build the credibility of your blog. The testimonials provide the track record of your advertising services. You can include thumbnail image of the person with designation in addition to the testimonial statement published.

Related posts:

1. How to calculate Advertising Prices
2. Part 15 – Getting direct advertisements for the blog
3. Importance Of Blog/Website For A Business
4. Part 10 – Getting Traffic Through Blogging
5. Part 2 – How To Making Money On The Internet – For Beginners