Hardly a day goes by without a news story or industry blog post about the benefits of producing online video. Every month we see new statistics that support the increasing effect video has on website traffic, e-commerce sales and search rankings. And yet, many marketers and merchants are still reluctant to employ this proven business strategy.
Now is the time to add video into your content marketing mix if you don’t want to fall behind — and it’s easier than ever before.
Google’s YouTube is by far the best known video-sharing site, and this summer’s launch of YouTube’s new video editor tool was welcome news for users getting started in the medium. However, there are dozens of online video editors that are just as simple to use but include many more features. Below are five places that we recommend to help implement online video for your Web business, or to take your existing video strategy to the next level.
Business users can create marketing videos or product slideshows quickly and simply with Jay- Cut’s online video editor, which is browser-based and can run on mobile devices. The editing functionalities include the ability to remix and trim videos; add music, transitions, effects, captions and subtitles, automated transcoding and one-click export to YouTube and Facebook. JayCut’s video editor is a free tool, and the Swedish company offers an array of additional, fully customized Web video services.This is another free tool specifically designed for newcomers to online video editing, allowing users to create videos in minutes without investing in Adobe’s higher-end video products. All you need is a Web browser and Adobe Flash Player to reorder, split and trim video clips, add music, transitions and titles, and mix in photos, graphics and animation. The drag-and-drop controls are perfect for a beginner in video editing, and you can edit your videos from any Internet connection and right on many of the most popular sharing sites.
More than 60,000 Web professionals use Kaltura’s flexible open-source online video platform to enhance their websites and market their businesses. Among the company’s many offerings are two free online video editor tools, the standard and advanced versions. Both include a robust set of editing features,
but highlights of the advanced editor not found in the others mentioned above include video and audio layers, timeline-based editing and a library of effects, overlays and transitions.
Users can go to this site and download free video editing tools that will enable them to trim, composite and timeshift video, mix and fade multiple audio tracks, and add effects, transitions and titles. Then an XML API can be used to further customize the tools by colorizing and repositioning the panels, reskinning and binding interface controls, reconfiguring bundled effects and integrating with CGI scripts. Edited videos can then be deployed to any site for free under an opensource license.
Another free, browser-based tool, Pixorial’s simple online video editor allows you to assemble the footage in a storyboard and merge clips together with transitions and titles. The site gives you 10 GB of storage space for your video files and the capability to upload 800 MB of files at a time, including AVI, FLV, MP4, MPEG, DV and WMV. Users can download the edited videos onto their own sites, post them across social networking sites and order DVD copies from Pixorial for about $10 apiece.
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